How many boutiques do you think there are in WA?

Most of us would be surprised to know that there are 500+ small fashion outlets operating across Western Australia.  So where on earth are they all? AND how many of them offer a decent range of up to date fashion?  Is social networking lighting the way for sustainable businesses in the retail fashion industry?

Facebook has allowed us, as consumers, a gateway in recent times to explore some stores that are actively trying to inform the public of their existence and open their ‘doors’ online to allow insight into the type of stock they are actually carrying.  These stores that are online are exactly the places that you should be shopping!  AND I will tell you why in a moment.

Milk Fashion Scarborough (1500+ Facebook Fans)
Visit them on Facebook: CLICK HERE!

Take Milk Fashion (Scarborough) for instance.  Milk is run by the wonderful Brooke and Grant who were not exactly brought up in this technologically savvy age.  They do although do their best to keep up with the trend towards online.  They have evolved there one off boutique that has been running since 2005 and guided their focus into capturing a wider market through the use of Facebook and other social networking passages.  For businesses such as Milk Fashion, that are taking this proactive approach to gaining an extended customer base, they are proving to provide up to date and fresh fashion on a weekly basis.  Hand in hand with awareness comes sales, and with sales comes fresh stock.  Therefore stores that are becoming better known through new age methods are the ones that will be there to serve the fashion consumers for a long time to come.

Through extensive research online, we at TheF have found that a large portion of the boutiques that are out there are not even online through social networking, let alone attempting to fulfill the cultural requirement of a web page.  There is although a small portion that at least has an online yellow pages listing, but what use is this when there is no interaction available to the business owner.  So how on earth do these businesses expect their customers to find them and interact with them online?  Perhaps there is some correlation between old and outdated boutiques that remain hidden (that often carry items that look as though they have blown off the back of a truck), and proactive boutiques that are out there actively seeking new customers online, offering a desirable range of fresh fashion in their physical location.

Some other small business fashion outlets that have amazing online presence through social networking in WA are:

Black Beret Boutique (Mt Lawely)
2,000+ Facebook Fans -CLICK HERE TO VISIT!

Bonnie + Clyde (North Perth)
10,000+ Facebook Fans-CLICK HERE TO VISIT!

Subway DC (King St)
5,500+ Facebook Fans-CLICK HERE TO VISIT!

 To these boutiques above; we say KEEP UP THE AMAZING WORK!!

Great exposure = more customers = new stock for ALL OF US on a regular basis!

To those outlets that already have a desirable offering of fashion, that are not yet online, please wake up!  Your customers (us) will soon forget you if they are not popping up in our faces on a regular basis as we click-click-click from page to page online!  Here at TheF.com.au we are all about supporting the fashion industry in WA and those doing the right thing need to ensure they have the online guidance that we have  so thankfully had (from fh.) to ensure an online presence that will not be ignored.

THANK F for social networking; you have allowed us to seek the best places to shop, and allowed us to forget the stores that have crappy fashion!!!